Posts Tagged ‘tv production


Baby deer filmed on St. Johns river

So, today while filing some footage for our tv show, how to do Florida, I almost stepped on a baby deer. Chad quickly gave me the the camera and we started making some good, impromptu television. I am actually still out on the river right now writing this post on my iPhone. I will share more including pics and video of Chad holding the fawn in his arms when I get back. Pretty cool stuff!


Producing “How To Do Florida” television show

One of the great things I love about working for my production company is – they get it! I’ve been a freelance producer/director for pretty much my entire career and loved it. I had personal freedom. Creative license. The ability to choose projects that interest me.

Why would I want to work for the man? For another production company? With rules. Unruly clients. Meetings. Punching a timeclock (I hadn’t punched a timeclock since college). And most importantly – no clear vision of creating good, entertaining content. I would never do it. It’s artistic suicide!

Well, I was wrong. I good friend of mine, Chad Crawford, asked me to join him last year, and naturally I resisted.  Until he laid out a plan that, quite honestly, shocked me. A plan of creating original content that we could own, market, and distribute. Here’s a guy that gets it (now if I only could get him to blog) and has the same goals as me. So, I joined him and his production company and am happy to tell you that our first original television show will begin airing in May, locally on My65 in Orlando and statewide on the SunSports Network. It’s a fantastic show that entertains, teaches and encourages Floridians to actively engage their state. For example in the first episode, we show viewers “how” to go surfing – where to go, how to pick the right surfboard, how to stand up on the board, etc. We also cover how to go shrimping, how to cook the shrimp you catch, how to relax on a sunset river cruise, and how to go kayaking. The exciting thing is this show is only our first endeavor into creating original content, we already have more television content, webisodes, and even documentaries on tap for future productions. Check out the intro. Let me know what you think. Enjoy.


Viral Potential of Newest TV Spot – Easel Guy

Today we had a little creative round-table about a new campaign for one of our clients. The client expressed interest in creating a series of television spots that would engage the audience and create an anticipation for the next tv commercials in the campaign. Earlier in the year, we produced a spot for them in which a young man goes around town, showing up in everyday locations, and convinces people to go back to school – but with a full-blown, high energy pitch, his trusted easel in tow. Check out the behind the scenes shoot here:

The client loved the spots and they performed well, but wanted to build on it to include a reason for the audience to anticipate the next spot as well as motivate them to go to the website for more info, and, hopefully create a viral effect down the road. Their idea was to kill off the ‘easel guy’ at the end of every spot, a la Kenny from South Park. I personally love the idea, but don’t think it would work because it would hurt ‘easel guy’s” credibility. Springboarding off of that idea, I think we have come up with a great alternative to achieve this. Now, I don’t believe you can “plan” a viral campaign necessarily. However, you can include a lot of the things that you think might make it viral, and I think our spots will have that. But videos go viral for a ton of different reasons, and the most important is the community – your audience – whether or not they think the content is funny enough, shocking enough, relevant enough, or just plain stupid enough to send it to their friends. We will go for a little of it all – humor, shock and stupidity. Stay tuned.


Advertise on TV, Google-style!

Google does it again. If you like Google AdWords, and who doesn’t? They are now applying that same technology to traditional television advertising. Google is now offering an easy way for companies big and small to advertise on National TV. In simple terms, you can now use the basic functions that make AdWords so attractive to marketers – bidding on ad space, keyword driven, CPMs, data analytics – but for television and online video distribution. Now there is a low cost entry into advertising on television AND you get to almost instantly now how effective it is. Now, all you need is a tv spot and I know exactly where you can get one of those! Is this something you think you could use?

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Subscribe in a reader or email __________________________________________ Welcome to my thoughts. Tread lightly. Enjoy. And leave comments. I am a film/video producer and director working for a great video production company called The Crawford Group in Orlando, FL. Along with client productions, we also create on original webisode for the internet called ‘'the group.' I also have started a feature film at , one of the first movies to be made completely via the internet. Subscribe to this blog if you want to continue to see the world of online filmmaking, social media, and the future of video production through my eyes.
August 2020