Posts Tagged ‘tv commercial production

23
Jul
09

Super Bowl Not So “Super” for Fed-Ex

Arguably, Fed-Ex is one of the most recognizable brands out there. Their name is synonymous with overnight delivery – most people say “I’ll fed-ex that to ya,” they don’t say “I’ll UPS that to ya.”. And now, with what seems as the same sudden and quick pace in which they treat their deliveries, they have made some changes in how they are treating their television advertising dollars. Every year for the last twenty years, Fed-Ex has advertised on television during the biggest game of the professional football season – the super bowl. You could almost set your watch to it. Matter of fact, they have even had their tv spots rated “most memorable” and won several awards during that time. Well, not this year, my friend. Fed-Ex has decided that the Super Bowl isn’t so Super – at least for the money versus exposure….especially when they think they can get the same exposure through online video. Next Monday, Fed-Ex will introduce to the internet world the first online video in its new advertising campaign. They will have five three-minute short films featuring Fred Willard. Yes, the funny man that you recognize, but not from anything you can remember. Obviously, they hope to hit the elusive viral video gold mine.

The videos will appear on a dedicated YouTube channel, and on FedEx’s own Web site. Steve Pacheco, director of advertising at FedEx, said, “we’re still very involved in television…but digital advertising and communication is taking a bigger role in the overall plan, because we try to scale our media plan to be where our customers are.” (Source: N Y Times) But will that involvement include a future spot at the Super Bowl, doubtful considering the $3M price tag for a 30-second, one-time airing. The amount of advertising they can do online for that same amount is probably astronomical in relation. With a big brand like FedEx dipping it’s toes into the shallow end of the online video pool, does this mean other’s will follow? Overnight delivery is their bread and butter, but the results of their foray into online video advertising surely will not be determined as quickly.

20
Jan
09

Filming RED ONE, Motion Control TV Spot

Recently, the Crawford Group filmed a 30 second tv spot using the RED ONE camera and a motion control rig. We used this setup to create a special fx shot that achieves a unique look and feel. The skinny of it is this – certain characters in the spot are moving in slow motion while others are sped up. Differing the speed of movement of the actors and the pacing of the camera moves (up front) really sets the spot apart from others and draws the viewer in. Stacked in a block of high-paced commercials, it should perform well. Check it out.

Everyone did a great job to make the project a success – the client, agency, motion control rig, special fx supervisor, and the crew – they all really collaborated, worked hard, and successfully pulled off my vision for the spot.

Big props to the post-production department for pulling this off under crazy, crazy deadlines. You guys rock!

Leave comments, let me know what you think.

06
Jan
09

More HD production – Behind The Scenes – Day 2

Shooting Day 2 for Security First. We got to flood a room to recreate a water damaged home. Ah, the fun things you can do producing television. Reminded me of the time when I was 6 and left the bath running. Sorry Mom!

04
Jan
09

Behind The Scenes – Security First – Day 1

Video production…that is what I do. And for those of you who are interested in what that entails, here’s a little taste of what we do at the Crawford Group everyday. So, enjoy a little behind the scenes video I put together. TV commercial production for Riordan Communications and Security First home insurance – Day 1. Let me know what you think, leave a comment.




Follow Me.

Subscribe in a reader or email __________________________________________ Welcome to my thoughts. Tread lightly. Enjoy. And leave comments. I am a film/video producer and director working for a great video production company called The Crawford Group in Orlando, FL. Along with client productions, we also create on original webisode for the internet called ‘'the group.' I also have started a feature film at MakeMyMovieOnline.com , one of the first movies to be made completely via the internet. Subscribe to this blog if you want to continue to see the world of online filmmaking, social media, and the future of video production through my eyes.
June 2017
M T W T F S S
« Aug    
 1234
567891011
12131415161718
19202122232425
2627282930  

Pages