Posts Tagged ‘easel guy

29
Jan
09

Viral Potential of Newest TV Spot – Easel Guy

Today we had a little creative round-table about a new campaign for one of our clients. The client expressed interest in creating a series of television spots that would engage the audience and create an anticipation for the next tv commercials in the campaign. Earlier in the year, we produced a spot for them in which a young man goes around town, showing up in everyday locations, and convinces people to go back to school – but with a full-blown, high energy pitch, his trusted easel in tow. Check out the behind the scenes shoot here:

The client loved the spots and they performed well, but wanted to build on it to include a reason for the audience to anticipate the next spot as well as motivate them to go to the website for more info, and, hopefully create a viral effect down the road. Their idea was to kill off the ‘easel guy’ at the end of every spot, a la Kenny from South Park. I personally love the idea, but don’t think it would work because it would hurt ‘easel guy’s” credibility. Springboarding off of that idea, I think we have come up with a great alternative to achieve this. Now, I don’t believe you can “plan” a viral campaign necessarily. However, you can include a lot of the things that you think might make it viral, and I think our spots will have that. But videos go viral for a ton of different reasons, and the most important is the community – your audience – whether or not they think the content is funny enough, shocking enough, relevant enough, or just plain stupid enough to send it to their friends. We will go for a little of it all – humor, shock and stupidity. Stay tuned.




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Subscribe in a reader or email __________________________________________ Welcome to my thoughts. Tread lightly. Enjoy. And leave comments. I am a film/video producer and director working for a great video production company called The Crawford Group in Orlando, FL. Along with client productions, we also create on original webisode for the internet called ‘'the group.' I also have started a feature film at MakeMyMovieOnline.com , one of the first movies to be made completely via the internet. Subscribe to this blog if you want to continue to see the world of online filmmaking, social media, and the future of video production through my eyes.
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