20
Jan
09

Filming RED ONE, Motion Control TV Spot

Recently, the Crawford Group filmed a 30 second tv spot using the RED ONE camera and a motion control rig. We used this setup to create a special fx shot that achieves a unique look and feel. The skinny of it is this – certain characters in the spot are moving in slow motion while others are sped up. Differing the speed of movement of the actors and the pacing of the camera moves (up front) really sets the spot apart from others and draws the viewer in. Stacked in a block of high-paced commercials, it should perform well. Check it out.

Everyone did a great job to make the project a success – the client, agency, motion control rig, special fx supervisor, and the crew – they all really collaborated, worked hard, and successfully pulled off my vision for the spot.

Big props to the post-production department for pulling this off under crazy, crazy deadlines. You guys rock!

Leave comments, let me know what you think.

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2 Responses to “Filming RED ONE, Motion Control TV Spot”


  1. January 20, 2009 at 7:43 pm

    Looks good, I like that motion camera!

  2. January 21, 2009 at 1:00 am

    did you pull any still shots from the red camera? it looks like a fun piece of equipment. good job!


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Subscribe in a reader or email __________________________________________ Welcome to my thoughts. Tread lightly. Enjoy. And leave comments. I am a film/video producer and director working for a great video production company called The Crawford Group in Orlando, FL. Along with client productions, we also create on original webisode for the internet called ‘'the group.' I also have started a feature film at MakeMyMovieOnline.com , one of the first movies to be made completely via the internet. Subscribe to this blog if you want to continue to see the world of online filmmaking, social media, and the future of video production through my eyes.
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