Online video audience to reach nearly 1 billion in four years

According to ABI Research, the number of online video viewers will grow from 563 million at the end of 2008 to 941 million by 2013, as convergence, speeds and services increase their speed to market.

“All stakeholders in the online video ecosystem are eyeing the living room,” remarks ABI research director Michael Wolf.  “With the continued adoption of network-connected video game consoles, …(and) services such as Hulu and Netflix onto third party consumer electronics devices…we see this market for TV-displayed online video continuing to grow.” 

Great news! Not “oh crap, that’s a shock’ kinda news,” but added fuel to help convince my clients – online video is the future of marketing! Not to mention verifying there will be a sizable audience for the original webisodes and other content we are producing. I love tv, don’t get me wrong, I’ve made a living from it, and the web has quite a ways to go before it can provide my clients and our original entertainment the kind of reach tv can. But it’s not far off! For some of my clients, and you know who you are, it’s already arrived! It’s all about niche markets and accountability. So, let me know what you think. Are you using video on the web? Are you thinking about it? What’s stopping you? 


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Subscribe in a reader or email __________________________________________ Welcome to my thoughts. Tread lightly. Enjoy. And leave comments. I am a film/video producer and director working for a great video production company called The Crawford Group in Orlando, FL. Along with client productions, we also create on original webisode for the internet called ‘'the group.' I also have started a feature film at MakeMyMovieOnline.com , one of the first movies to be made completely via the internet. Subscribe to this blog if you want to continue to see the world of online filmmaking, social media, and the future of video production through my eyes.
January 2009
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