Recently, the Crawford Group filmed a 30 second tv spot using the RED ONE camera and a motion control rig. We used this setup to create a special fx shot that achieves a unique look and feel. The skinny of it is this – certain characters in the spot are moving in slow motion while others are sped up. Differing the speed of movement of the actors and the pacing of the camera moves (up front) really sets the spot apart from others and draws the viewer in. Stacked in a block of high-paced commercials, it should perform well. Check it out.
Everyone did a great job to make the project a success – the client, agency, motion control rig, special fx supervisor, and the crew – they all really collaborated, worked hard, and successfully pulled off my vision for the spot.
Big props to the post-production department for pulling this off under crazy, crazy deadlines. You guys rock!
Leave comments, let me know what you think.
